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SHINY LTD Showcases Innovative Video-Integrated Print Solutions at 137th Canton Fair 2025

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Guangzhou, China – As pioneers in merging cutting-edge technology with print craftsmanship, Hesheng/SHINYLTD invites global buyers to experience its groundbreaking lineup of interactive multimedia products at the 137th Canton Fair Spring Edition (April 23-27, 2025). Located at Hall 17, Booth 2I30, the company will spotlight its latest innovations, including the LCD video brochure, audio greeting card, video mailer, and music gift card, video POS display designed to revolutionize marketing, gifting, and corporate communication.

Product Highlights: Bridging Digital and Physical Engagement
Visitors to the booth can interact with an array of hybrid print-electronic solutions tailored for diverse industries:

Video brochure card: Ideal for high-impact product launches, combining HD displays with customizable print designs.

Video gift card and video business card: Elevate brand memorability with embedded video content in compact, portable formats.

Video greetings card and video card gift: Perfect for festive campaigns, blending emotional resonance with interactive technology.

Video book: A multi-page digital catalog offering immersive storytelling for education, tourism, and luxury branding.

Proven Expertise, Global Trust
With over two decades of participation in the Canton Fair, alongside prominent appearances at Magic Show Las Vegas and the 2025 Beijing Gift Expo, SHINY LTD has cemented its reputation as a leader in OEM/ODM solutions. The company’s video brochure card visit service—a fusion of QR codes, NFC, and mini-screens—has empowered brands worldwide to enhance customer engagement through seamless offline-to-online experiences.

In an era dominated by virtual interactions, face-to-face collaboration remains irreplaceable. At Booth 2I30, buyers can:
Test video card greeting prototypes and discuss bulk customization options.
Explore video mailer solutions for direct marketing campaigns with measurable ROI.
Review factory audits, sustainability certifications, and end-to-end supply chain transparency.

Call to Action: Elevate Your Brand with Video-Driven Solutions
SHINY LTD extends a special invitation to businesses seeking to amplify their promotional strategies through video invitation card systems, video brochure card campaigns, or bespoke video business card designs.

Event Details
Dates: April 23-27, 2025
Location: China Import and Export Fair Complex, Guangzhou
Booth: Hall 17, 2I30

Join SHINY LTD at the Canton Fair—where innovation meets tradition, and ideas transform into enduring partnerships.

 

Top 8 tips to make cold calling easier

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Cold calling in sales can be intimidating. However, when salespeople are equipped with cutting edge video marketing products, it can become much less scary. What’s more, it can become rewarding in a hurry.

When making cold calls, a key to success is presenting the right reason for a potential customer to be interested. The sooner that gets done, the better. State of the art video marketing products are interesting by themselves, and when salespeople present them, they often relieve pressure because of the interest they create.

Top 8 tips to make cold calling easier

First, before describing how beneficial video marketing products can be, here are 8 ways to make cold calling easier in sales (regardless of what is being sold).

  1. Asking questions is the key to successful phone sales. First introduce the advantages of the product and design some questions to give prospects a compelling reason to listen . Then we have to understand their prospects are more interested in what a product or service will do for them as opposed to what it actually is. When consumers make purchases, they are ultimately paying for what they will gain.
  2. The best salespeople are great at creating a vision for prospects because 86% of people make buying decisions based on future expectations.
  3. Use sensitive hearts to listen and feel the emotions of customers, interact with himand understand his feelings.
  4. A good strategy for salespeople is to imagine their prospects secretly wanting them to offer something that will make their life easier and help them become more successful. Prospects are more inclined to listen to what a salesperson has to say if they can envision a favorable end result.
  5. It is helpful to identify a prospect’s greatest pain and share how the product or service being sold can help relieve it. Truthfully, relief of pain is often a stronger motivator than pleasure.
  6. Once a salesperson verbalizes a prospect’s biggest problem, which completely puts the focus on it, prospects are more ready and willing to resolve it.
  7. Another good strategy is to make a list of at least 5 compelling reasons a prospect should listen and then review them before making cold calls.
  8. Remain honest, friendly, and positive at all times. Furthermore, smile often.