video card Archives

Video Mailer Revolution in EU B2B Marketing: 2025 Adoption Trends & Strategic Insights

May 13, 2025/in News /by administrator

How sustainability and hybrid media are reshaping B2B engagement.

The Growing Pains of EU B2B Marketing

The Problem: European B2B buyers are drowning in generic, text-heavy outreach. With GDPR-compliant data practices tightening and 74% of B2B CMOs struggling to cut through noise, traditional methods like PDF brochures or cold emails fail to engage. Sustainability concerns further pressure brands: 64% of EU buyers prioritize vendors with eco-friendly practices, yet paper-based collateral remains prevalent.

The Data:

59% of EU B2B marketers now prioritize video content, with video brochures achieving 3x higher engagement than static formats.
85% of buyers demand hybrid media (e.g., QR-linked print + video) to balance digital convenience with tangible trust.
Non-compliance with sustainability standards (e.g., Germany’s packaging laws) risks fines and reputational damage.

Why Video Mailers Are the Sustainable Hybrid Solution

The Solution: Video mailers merge physical and digital engagement. For example:

A recyclable, plant-based mailer embeds a QR code linking to a GDPR-compliant video portal.
Interactive elements (e.g., clickable product demos) reduce follow-up time by 40%.

Key Advantages:

Sustainability Alignment: Use biodegradable materials and carbon-neutral logistics to meet EU packaging laws.
GDPR Compliance: Host videos on EU-based servers with encrypted data transmission.
Hybrid Flexibility: Combine localized print (e.g., German/French copies) with multi-language video options.

Case Study – A Tech Supplier’s 125% ROI Leap

The Proof: Siemens’ Nordic division replaced printed catalogs with video mailers featuring AR product previews. Results:

68% higher open rates vs. email campaigns.
32% reduction in follow-up costs due to embedded lead forms.
Achieved full compliance with Sweden’s WEEE regulations.

“Video mailers let us showcase innovation while proving our ESG commitment. Prospects now see us as a forward-thinking partner.” – Lena Müller, Siemens Nordic Marketing Director.

How to Start Your Video Mailer Strategy

Audit Your Collateral: Identify high-impact materials (e.g., product launches) for video conversion.
Partner Wisely: Choose vendors with EU data hosting and eco-certifications.
Measure & Optimize: Track engagement metrics (e.g., QR scans, video completion) to refine ROI.

What is a Video Brochure?

April 8, 2025/in News /by administrator

New Design New Idea New Product New Trend

March 6, 2020/in News /by administrator

How do you think of a video brochure?
In China’s Baidu Encyclopedia, the video brochure’s definition is this:
Video brochure is a new product combining traditional greeting card and MP4 video player.
An LCD video player to the traditional greeting card combined it. So it not only has the functions of traditional greeting cards but also adds the function of playing pictures or videos.
By this special function and amazing combination, video brochure has many interesting features like holiday greeting, product promotion, invitation and commemorate.
In 2010, there are a few factories produce and export video brochures as well as Shiny.
Because we believe one thing. Digital products are always updating and glow with more vitality. And video brochure will be in our daily life with a more unique and colorful image.
So how do you think of a video brochure?
I think it is a new design, a new idea, a new product that creates a new trend. Not even a video brochure made by paper, but also a wooden video box, video brochure made by PU, acrylic video brochure and video book and so on.
If you have any special idea about the video brochure, you can just contact us and we will help you to make it true.

Last article: I think

Comparison of traditional brochures and video brochures

September 10, 2018/in News /by administrator

Video brochures are currently unfamiliar to most people. But from the words “video brochures”, it is not difficult to see that it still belongs to the category of brochures. But it has very different characteristics from the brochure we have in mind.

Comparing from the appearance
traditional brochures: printed paper card
video brochures: printed paper card + LCD display

Functional comparison
traditional brochures: pure text reading expression
video brochures: text + sound + picture integrated

Comparison from application range
traditional brochures: holiday cards, invitations
video brochures: holiday cards, invitations, advertising cards, commemorative cards

Compare actual results
traditional brochures: pure visual enjoyment, short stay time, basically no collection possibility
video brochures: strong visual effect, high repetition rate, because of the memory that can be freely controlled, with U disk storage function, reusable, high collection value!

video brochures add the function of the MP4 video player to the traditional brochure, which gives the life of the traditional brochure greatly expands the use of the brochure. At present, many well-known large companies prefer to use this form of video brochures to make products, brand promotion, also known as video promotion cards. For example, the product promotion card of the car 4S shop and so on. In the application field of traditional brochures, it also exudes novel and unique tastes!

Video brochures are not only the new stars in the brochure industry but also the symbol of human life experience and taste improvement!