Posts

How to maximize the effectiveness of video marketing?

/in /by

YouTube is the second largest search engine after Google. According to Forbes, YouTube has a monthly search volume of 3 billion times, which greatly exceeds the total search of several websites of Bing, Yahoo, AOL and Ask.com.

4 ways to make the most of your video content
According to a survey by Video Brochure SHINY, almost 50% of marketers plan to increase YouTube and Facebook video distribution channels next year, and 33% of inbound marketers list visual content creation (such as video) as the top priority for the next year. Here are four tips to help you improve your audience’s face on video content and get the most out of your video content.

1. Take advantage of YouTube’s popularity
Since Google’s acquisition of YouTube, video content on YouTube has a good ranking on Google. You can create videos for topics that people are searching for or talking about to capture search traffic from YouTube. These topics can range from popular phenomena to common issues.

2. Promote social media interaction rate
Social networks are driving the creation of more and more video content as consumers are eager to see video content. For your business, it’s vital to produce what users want to watch and share.
Tip: Make sure your video has subtitles. Users will most likely not want to hear the sound of the video, but they may still want to watch your video. Also, don’t miss the opportunity to interact with them.

3. Show videos on your website
Video is a great way to quickly and easily showcase your company’s unique value proposition and corporate culture. Introductory videos with explanations can greatly help your website’s homepage, and the “how it works” section of the website is also necessary to use video. Don’t think people want to spend time reading a lot of pages on your site, so you might want to use video to help them do this.

4. Use video in your email marketing
Email marketing is a great way to stay in touch with consumers. The key to the success of email marketing is to provide content that is valuable to customers.

What type of content should you create?
You may not know what kind of video content you should produce. Here are 6 types of content that you can use for your video marketing strategy:

  • Answer common questions
  • Show the story behind the scenes, tidbits, etc.
  • Reviews of products or services
  • Tutorial or instructional video
  • Live video on social media platforms
  • Host a webinar or lecture

Video Brochure SHINY recently conducted an experiment to see if they should turn their blog content into Video content. Here are their biggest lessons. When sharing video content, you can take advantage of these lessons learned and bring benefits to your company:
1) Popular videos on Facebook don’t necessarily bring a lot of traffic to blogs
In a few cases, Facebook videos outperform blog posts, and they don’t bring a lot of traffic to blog posts. This may give us a reflection: viewers may not need to click on a blog post to learn about a topic they have watched. Facebook videos may be better suited for being used as stand-alone content than as a tool for blogging (in the case of Video Brochure SHINY). But in some cases, blogs and Facebook are mutually beneficial.

2) Whether the video can be “viral” may depend on the medium
Video Brochure SHINY found that news stories and lifestyle-related content performed best on social media, while content targeting specific keywords performed better on blogs.

3) Instagram Stories has increased the click rate of blog posts a lot
Video Brochure SHINY found that the published Instagram Stories brought a high clickthrough rate to blog posts. Although blog posts did not reach high page views, a significant portion of social traffic was attributed to Instagram Story on the day of release. This means that viewers are not just clicking on Instagram, they are watching Story, and they read the blog post according to the call-to-action instructions, indicating that this is a highly engaged audience.

What are the modes and channels of video marketing?

/in /by

Video marketing refers to the use of different forms of media in the form of video dissemination, with content and creativity as the core to reach consumers and achieve product marketing and brand communication. With the continuous advancement of the Internet era and the outbreak of new media, the video marketing model can be discussed in the following three directions:
The promotion of video media represented by TV movies – advertising display
Short video + content for the core video marketing + Internet new model
Customized video ad card is the latest in high-end B2B or luxury marketing(video brochure)

1. The traditional video marketing model has more common advertisements such as placement advertisements and implant marketing.
Patch ads: Insert ads that people usually see in the titles or movies of movies and TV dramas can be described as patch ads, while online video patches and cinema line patches are two common modes. Advertisers It can be combined with its own product features to select a specific TV drama or a short film to fully integrate with it, and touch a certain type or a certain group of different consumer groups represented by the video.
Common patch modes are discussed by everyone: front stickers, corner labels, post stickers, pause labels, and so on.
Some of the more popular video sites (such as youtube) on the promotion channel are also the favorite of video patch advertisers.

2. Display of video-based advertising – advertising implants
In terms of advertising, the model is divided into scene implantation, line insertion, prop insertion, and plot implantation.
Channels can be divided into film and television advertisements, online videos, promotional videos, microfilm and entertainment marketing titles, etc.

3. A new model of video marketing + internet represented by short video + social
Network video marketing essentially combines the “favorite” of TV advertising and Internet marketing. Based on the large traffic and strong interactivity of the network video platform, the virus transmission and UGC modes are upgraded in the promotion.
Mode: Deep customization of short videos Small video interaction Virus marketing, UGC
Channel: Small video app represented by douyin and fast hands

4.The VIDEOCARD or VIDEO BROCHURE is printed packaging with a micro-thin LCD screen, PCB boards, speakers and rechargeable lithium batteries along with a USB connection that allows for change of video and recharging of the unit.
The VIDEO card is superb for presentations, invites, PR, direct marketing advertising and promotions. The Video Brochure creates a memorable impression of your promotion.

Promotional Video Advertising brochure are a fantastic mail out alternative to the boring flyers or junk mail your clients usually get in the post. Be different, and separate your brand from advertising clutter with these unique and fun promotional Video Advertising brochure.
For several years now, video brochures have been used profitably around the world for sales, fundraising, training, recruiting, exposure, educating and impressing potential customers. We have a long list of success stories from companies who have experienced great results with them. Still, many people are unaware and uninformed about them.

For anyone wanting more information after reading this, here are links to other posts with valuable information:
Comparison of traditional brochures and video brochures

HD video brochure 2.4 inch 4.3 inch 5 inch 7 inch 10 inch LCD video in brochure

The Application Of Video Brochure

Video Brochure Prices And Their Value In Marketing

High Quality and Affordable Brochure With Video Screen & Sound

/in /by

A brochure with a video screen is the must-have marketing tool for a strong marketing strategy in 2018 Conventional brochures are already a powerful marketing tool, however combining it with video content, makes it the ultimate marketing product.

Brochure with a Video Screen

Video Brochures are the newest form of advertising. Not only do they increase a product’s sales potential, they are also cost-effective and offer a tool which is engaging and drives customer interaction.

The importance of video to win your next client
In today’s social media landscape, consumers are exposed to information through all sorts of different mediums. The emergence of social media channels and the ever-growing nature of mobile and tablet use has resulted in individuals being able to consume snippets of information, both when in front of a computer and on the move. With this, video content has become more and more powerful as it allows users to engage effortlessly through a portable medium.

The Social Landscape

Our habit of absorbing information has changed in recent years. We watch more videos and read less text. Video content is easy to share, easy to understand and gives the user the power to decide how they best consume it, using an interface of buttons or sliders. Recent studies have shown that nearly 70% of consumers will engage with a text advertisement when coupled with a video, when a text based ad would have been ignored.

Consumers are presented with a massive amount of information each day. As a consequence, they have to make a decision which information they dedicate time to read. Studies have shown that 64% of people are more likely to purchase a product that is presented with a video message. The main reason for this is that video boosts consumers’ confidence in the validity of the brand.

Facts and Figures

As we have seen, a video content strategy plays a crucial role in today’s marketing. However, the advantage of both text and video must be considered to create a balanced marketing plan.

Video
Videos allow us to process content 60,000 times faster then text.
It is easier for consumers to build empathy and emotions towards a video. This emotional bond boosts consumers’ confidence towards a brand. Resulting in loyal customer relationships.
Print Text
Print text allows us to put thought into the content we read. This “inner voice” increases our attention span that activates our mental structures. It creates an opinion towards a brand, positively or negatively.
Studies have shown that consumers that search for specific information seek for text information. The reason for this is that text contains more detailed information regarding a topic.

LCD Video Brochures

SHINY Video Brochures are fitted with LCD screen technology. LCD screens can be found in televisions, calculators, cell phones, or digital watches. In the past few years, LCD screens became lighter and more energy efficient.

2.4” video brochure (pull-out type) SHINY video pulling business card

/in /by

2.4” video brochure (pull-out type) SHINY video pulling business card

How to make your business card looks different from others? Yes, we are here to help.
Combining with printing, your information will come to life via a small LCD screen.
The printing would be designed around the client’s specific needs and objectives.

2.4”video business card
Innovative 2.4” LCD Video Business Card with Pull-Out Name Card & Sleeve. Card size 96x58x11mm, 2.4” TFT LCD color screen 320 x 240 pixels, 128Mb flash memory, 450mAh lithium battery, 1 x mini USB port, magnetic switch, CMYK printing, matte/glossy lamination. Small order is accepted. Shipping in 7 working days!

Selling Points
● Autoplay videos when pull out the business card.
● Inserted 2.4” TFT screen display with 320*240 pixels.
● Portable design with full color print, easy to keep in pockets.
● Leave impression on your colleagues, clients, partners, friends, etc.

Comparison of traditional brochures and video brochures

/in /by

Video brochures are currently unfamiliar to most people. But from the words “video brochures”, it is not difficult to see that it still belongs to the category of brochures. But it has very different characteristics from the brochure we have in mind.

Comparing from the appearance
traditional brochures: printed paper card
video brochures: printed paper card + LCD display

Functional comparison
traditional brochures: pure text reading expression
video brochures: text + sound + picture integrated

Comparison from application range
traditional brochures: holiday cards, invitations
video brochures: holiday cards, invitations, advertising cards, commemorative cards

Compare actual results
traditional brochures: pure visual enjoyment, short stay time, basically no collection possibility
video brochures: strong visual effect, high repetition rate, because of the memory that can be freely controlled, with U disk storage function, reusable, high collection value!

video brochures add the function of the MP4 video player to the traditional brochure, which gives the life of the traditional brochure greatly expands the use of the brochure. At present, many well-known large companies prefer to use this form of video brochures to make products, brand promotion, also known as video promotion cards. For example, the product promotion card of the car 4S shop and so on. In the application field of traditional brochures, it also exudes novel and unique tastes!

Video brochures are not only the new stars in the brochure industry but also the symbol of human life experience and taste improvement!

Portfolio Items