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Video Brochure Email Marketing Optimization

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1. The best time to send mail is Tuesday and Thursday.
Monday is the first day of the week, and most people have no leisure time due to frequent meetings and work. Therefore, only the important emails sent during the weekend are confirmed, so the chances of opening the advertisement email will decrease. The open rate is very important for the efficiency of email, so Monday is not the best time to send mail. On Monday, I confirmed that there are more business emails. On Tuesday, I can confirm emails that I have not confirmed on Monday. In addition, due to the need to plan Friday or weekend trips on Thursday, the chances of opening emails are high. confirm.
2. When sending an email, you need to consider the career and time of the target customer.
Video brochures are more efficient in marketing emails depending on the career and time of the target customer. For example, if you send an email to a company white-collar, the open rate will be high. If it is a housewife, it is busy doing housework from 8:00-9:00 am and 7:00-9:00 pm, so the mail opening rate will drop significantly during this time. This means that you need to consider the time of the target customer and send an email. According to the statistical survey results, the best time is 10:00-12:00 am, 4:00-5:00 pm, the mail opening rate is very high during this time.
3. Precautions when writing emails
At present, legally, as long as it is an advertisement mail, the message title must be inserted (advertising). The full text also needs to insert the sender’s information and reject the content. Even if it is (advertising), you can get benefits! Although it is (advertising), it also allows customers to take the initiative to open the mail. However, the main reason for the high efficiency is that the recipient has a high degree of trust in the mail. For example, when the title of “(Advertising) sent to SHINY‘s business newsletter” sends a message to a specific person, the open rate will be high. If the first time the email is opened, it will be confirmed by the recipient, and the email will be confirmed later, so the title of “(Advertising) sent to SHINY‘s business newsletter” is also the focus.

Video Brochures: The Perfect Marriage of Digital and Print

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The advantages of video brochures are many, and include:

  • Incredibly High Viewing Rates
  • High Retention Rate
  • Re-usable and Shareable
  • Physical and Digital, Right In Your Customer’s Hands
  • Easily Personalised For Your Unique Market
  • Cutting Edge Technology
  • High ROI

Our simple, engaging, and interactive interface encourages viewers to review the contents over and over again. Video brochures marry the effectiveness of traditional print brochures with the high-sensory engagement of multimedia, providing your customers with a high-end, interactive experience they won’t forget. The high-quality product and cutting edge technology remind your clients of the many advantages you have to offer them in your market.

Video Brochure Uses

Use Video Brochures to reach your target audience with an adio-visual marketing message that will stand out. All of our video brochures are fully customisable with high-end design that is perfect for a multitude of uses.

  1. Event Invitations
  2. Product Launch
  3. Product Education
  4. Welcome Kits
  5. Press Kits
  6. Presentation leave behinds
  7. Feature Highlights

Get fully customisable video print technology in a classic, one fold brochure that’s sure to impress established and potential clients. Studies have shown that the retention rate and share-ability of video brochures often result in an ROI the exceeds 300%.

Use video brochures in direct mailing to select, upscale clients, or hand out personally at high-end marketing events. Video brochures make an easy hand-off that doesn’t come across as a high-pressure sales pitch. You simply get the product in the customer’s hand, for them to review, time and again, at their leisure.

The Video Brochure Experts at video brocure SHINY can help you design the perfect video brochure packaging, and work with you to find the perfect video message. We accept video files in MP4, MOV, or AVI formats. Contact one of our marketing experts today!

What Benefits Can You Expect From Using Video Brochures?

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“Help your customers see your company and products in a new way with the astounding potential
of video mailers, video postcards, and other video brochures. You will not be disappointed!”

Video brochures, video brochures, video mailers, and video displays give you the powerful impact of video messaging combined with the flexibility and target potential of printed media. When you choose video brochures, you will enjoy all of the following benefits:

Preferred Media
Video brochures use LCD screens embedded within a printed brochure to give customers added exposure to information. People may not read through all the bulleted points in even the most colorful and attractive brochure by itself, but a video display grabs the customer’s attention and keeps it throughout the presentation. The additional printed content on the video brochure allows customers to easily access the most important information at a glance.

Interactive Design
With up to eight available buttons, you can create an interactive experience that keeps your viewer focused on your content. Choose from channel buttons, play/pause buttons, volume buttons, and additional options to fine-tune your video message.

Immediate Access Anywhere
With video mailers and brochures, you never need to worry about Wi-Fi or connection speeds to guarantee a good presentation. Your video brochure will allow you to consistently share good quality information at any time, in any location. Your presentation is stored locally on the brochure and can be updated with the USB cable, so internet connection is not necessary. Standard brochures come with 128 MB of memory, which will play 7 minutes of video content, but you can upgrade to as much as 2 GB of memory for up to two hours of viewing time.

Lasting Impact
Print brochures are very common marketing pieces, but adding a video presentation to your brochure will get your customers talking, keeping your company at the forefront of their minds. In addition, your video brochure includes speakers to provide a multisensory presentation that will help viewers remember your message long after the conference or seminar. Videos will help your product stand out from the daily influx of marketing messages for a truly memorable audiovisual experience.

Adaptability
Once you create your video brochure, you have a lot of options to adjust your content. You can replace your video if you need to update information. Simply upload the new content using the included USB cable and port. You can also adjust the video to reach different audiences while keeping the primary information the same in the brochure.

Re-usability
Video brochures are made to be durable so that your brochure can be used several times before it needs to be replaced. They present a substantial marketing piece that presents a more professional appearance than flimsy paper brochures. The batteries that power the brochure are rechargeable, making it possible to use your brochure many times.

How can we ensure the best quality of video brochures?

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Today, we will tell you something about the strict quality control of our company’s video brochure. If you want to find a reliable video brochure manufacturer in China, this article will help you.
VIDEO BROCHURE CHECKLIST
Send the layout for customer approval (We base the layout on the client’s artwork, or the client provides the layout based on our template)
Send digital print samples for customer approval to ensure logos, text, fonts, colors, images are correct.
IQC:
Battery: Quality A and MSDS certified battery, 100% aging, aging time depend on the capacity.
Speaker: STABLE AND WITHOUT CHAOS
Screen: Quality A and new screen, 100% 48 hours + aging to ensure screen no error, black screen or flash
PCB: SOLDERING, printing, surface
Paper card: Materials, printing, and orders the same requirements, compatible digital printing samples, including thin epoxy CMYK special color hot stamping.
Eva die-cutting and orders the same requirements
Semi-finished product QC
The pre-loaded video is the same as the requested order. If the video is re-edited, please send the final re-edited video effect in advance for customer approval
The function button works well and is the same as the order requested.
The function button locates the correct position according to the requirement.
The whole semi-finished print video is very good.
FINISHED PRODUCT QC
Paper is installed well and correctly, details are not missing or out of place.
– COMPLETED
The screen is very good, no damage, no scratches, clean, works very well
All features can be ordered as required.
filler
Individual packaging requirements are clean and tidy.
Carton: strong corrugated carton + cushioning packaging material
If there is a shipping mark.
If you are interested in buying some video brochures, maybe you can call us/email to get some free samples to test quality, a high-quality video brochure
Samples are the key to successful international business. Get video brochure prices from sales@shinyltd.com

Video brochures | custom video in brochures marketing tool

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The video brochure is a unique marketing tool that stands out. Modern customers are so tired of conventional marketing that they are almost numb.

Companies need marketing tools to appeal to their prospects. These marketing tools should also provide a convenient way for sales representatives to promote their products wherever they go.
Video brochures are the only convenient marketing tool that can help the sales team to sell products to potential customers at any time. No Wifi, just open the video brochure, your video presenter can start their own. What an interesting and impressive way to approach something that directly affects your outlook.
It is so convenient that salespeople can take it with them. Just innovate with new marketing tools to give your company a competitive edge and easy access to sales executives. Video brochures not only help you get new clients, but also keep existing clients and look back on lost clients.

Video brochures can be in almost any shape, size and design. Your design team can put all their imagination into this single tool and give results instantly. They are a large unexplored way to use video brochures as a video POS display. Customers can educate themselves by playing a video booklet saved in a retail store or shopping mall.
We have complete in-house facilities and can use a variety of media, from paper to rigid plastic and box to video brochures. You can add gloss, velvet, and satin to finish your video brochure with gold / Silver / UV / texture gold foil effect.
We also have various types of special inks, such as perfume inks, that can further add value to your performance if you like the items, such as perfumes and fragrances. The best thing about working with us is that we have everything inside of us. We have state-of-the-art equipment and new machines.

Any marketing tool, including a video brochure, should not be normal and it must give a differentiated premium look as to what it is that will attract the outlook. Make video booklets in a variety of formats, such as book format, rigid box format, wooden invitation format, etc.
Video brochures aren’t just about brands, they’re about real-time marketing. Marketing without a sales director. Simply display a video brochure in your store so customers know everything about your product.
While your sales team is busy dealing with your former potential customers, you can involve your customers. A salesperson may not know all of your latest product information, but you can list all of it in your video booklet.
In addition, it does not take up space, increasing the cost of printing. Let your product line add a single video booklet that can have all the information and can be conveniently placed anywhere on the wall or table.
So please contact us for more video brochures and we will be happy to help you. We also invite you to visit our factory in Shenzhen.

Vibrant video brochures surprise customers

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Vibrant video brochures or video mails surprise customers by automatically playing videos when they are turned on.

Video brochure to get results

Imagine if your customer opens a brochure and sees high-quality video messages with sound, the impact of your next activity. Direct contact with your most important people has never been easier.

Cloning Media’s interactive video brochures really take your marketing to the next level. The magnetic sensor activates the video when the brochure is open and your video plays seamlessly on the micro LCD screen and speakers.

Video brochure is very flexible

You can easily create a video brochure or video mail campaign to meet your specific requirements. Here are some of your choices:

  • Can produce any size, from small and eye-catching business cards to A4
  • The screen starts at 2.4 inches and can be up to 10 inches. It is like a small TV.
  • Memory capacity can be selected according to the video file size
  • Fully flexible, requiring multiple units
  • Most importantly, you can get all of this at a competitive price.

Enjoy fantastic features

All of our video brochures come with a magnetic auto-launch, so your impressed customers will never get a message.

If needed, we will add buttons to control volume, play/pause, select chapters and skip. You can even use the touchscreen model!

Your video brochure includes:

  1. The lithium battery is rechargeable so you can charge and re-use the video screen
  2. Micro-USB connector and cable for charging and transferring video files
  3. Built-in flash memory so your video can be preloaded or added later

Customize your video brochure packaging

We have an excellent “ready-made” interactive video brochure design, but you can also customize your packaging to your liking:

Custom design shapes (die cut) and dimensions

Material selection (card, rigid board, plastic, aluminum, velvet, leather, PVC)

Choice of printing finishing (lamination, embossing, UV, foil, etc.)

Your video order process:

  • Once you have confirmed the size and quantity required, we will provide you with a design template or create an internal design.
  • Art and video enter our production studio, then check the content and send the proof to you for approval.
  • When we sign, we start producing your order and you can deliver it within two to three weeks.

How do I find a video brochure buyer for Facebook search?

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As of now, Facebook has 2.2 billion global monthly users, and the 2.2 billion monthly users are not just simple numbers, but behind them are the most real and lively. “User gender, geographic location, buyer preferences, behavioral habits, and even user response to the video brochure shiny brand can be accurately captured through Facebook.”

We can mainly target customers, search customers and contact customers in three aspects.
To position a customer well, you need to have a clear understanding of what the customer is looking for. So how do we find customer information?
First of all, who is my customer? What is his identity? Have preferences and living habits? After understanding these, search for customers based on the conclusions reached.

Use and search through Facebook’s search function, search bar and search section to find developed video brochure customers. Usually this kind of marketing will be used in B2B type or small wholesale enterprises. The principle is to use the personal work of salesmen or marketers to search for customers who can develop orders on Facebook or customers who can make deals.
And through the functions on Facebook to contact them, so to talk, this is Facebook’s search function. Search marketing mainly uses two search fields, one is the universal search bar. The other one is the fb exclusive search friend feature. In the search bar, there are a lot of search conditions about the region, identity, etc., which allows us to filter out the customers we want.

There are also two aspects to search for customers: direct search and friend search. Direct search keyword: video brochure
– Who needs a video brochure?
Advertising
Corporate Event Planning
Education
Pharmaceuticals
Publishing
Cosmetics
Automotive
Direct Marketing
Financial Services
Printing
Retail
Real Estate
– What are the various statements (synonyms) of video brochures?
Video manual
Video greeting cards
Video promotion card
——What are the various categories of video brochures?
Video Books & Magazines
Video Business Cards
Video Presentation Boxes
Video Folders

In addition, we also found that there are many potential customers who use these words to name or put these keywords in their profile and profile.
Direct search can start by searching for products and industries, searching for peers, searching for business activities, and searching for topics. A friend search can search for a company, a position, and a customer’s friends. These two methods are combined to accurately identify your own intent customers.
Once you find a potential customer, you need to contact the customer. Usually, you can greet customers more, interact more in customer dynamics, and give customers evaluation. Of course, you can also @customer when you are new to the product, so that they can know your product in the first time. You can also give customers some blessings by email during holidays.

Video Brochure Marketing | Video Brochure Popular

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As one of the most effective marketing methods, video brochures have received more attention from enterprises. As the Internet matures, it has further promoted video brochures as the most direct sales promotion to customers and increased brand awareness. And media tools to increase conversion rates. In fact, in this information society, many marketing methods are […]

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How to use video marketing to increase sales？

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Watch online video as a mainstream event, and companies that want to stay ahead should definitely consider using online video marketing as an important tool to increase sales. Some research data shows video as a strategic marketing tool, and the steady increase in the use of video content has attracted viewers and increased sales of online businesses.

There are some interesting numbers in these studies:

• If there is a video on Google’s first page, the company is 53 times more likely to appear.

• 74% of all Internet traffic in 2018 will be video.

• Video brochures and prints are more than six times better than online e-commerce platforms.

• According to retail data, shoppers who watch videos are more likely than shoppers to purchase 174% more often than shoppers.

• Video in generic search results is estimated to be 41% higher than clickthrough rate for plain text results.

• Website visitors who watch product videos are likely to purchase up to 85%.

Effective video marketing strategies bring benefits to Internet businesses in a variety of ways, all of which contribute to performance growth.

How to use video marketing to increase revenue:

• Attract creativity in the film to attract customer attention. Entertainment and compelling video content will captivate viewers and are more likely to remember the company’s products and services and outperform competitors.

• Clearly explain and explain products and services. If customers know how to use the products they are advertising, they will be more likely to purchase them. Point out the new features and outstanding advantages are the information points that buyers want to know.

• Send company information in a concise manner. Long videos will lose the interest of potential online shoppers, so cutting within the first 10 seconds of the video is ideal.

• Optimize SEO video content. Develop a strategy that explains which keywords will make your videos rank high in search engines. Ranking can be achieved faster than traditional websites because online websites contain fewer videos.

• Develop a distribution strategy. Distributing a complete video through one channel will be a huge damage to the business. Sharing through different locations while ensuring that the target audience matches the company’s brand is key to a successful release.

Understanding the importance of video marketing and the effective use of online businesses will undoubtedly increase sales far beyond their competitors.

Marketing of YouTube video marketing

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YouTube’s marketing also pays attention to skills, like other SNS platforms and search engine SEO, such as: Facebook, Google+, etc., but all the skills are inseparable: from the perspective of user experience marketing; around this, will Some of the details of YouTube marketing are also focused and the corresponding means of operation are simply organized as follows:
Video focus and effect manifestation and accumulation:
1. Online time;
2. Live more;
3. Interaction;
4. favorable rate;
5. Update frequency;
6. Trust (the total number of viewers, the number of subscriptions, Google+ bindings, viewing time, etc. are all performances of trust);
7. The amount of posts and the amount of comments; (the video does not end with an SNS account that attracts people to pay attention;)

The above points are mainly reflected in the theme and technical content of the video shooting and the analysis of the user’s preferences; you need to consider this point when shooting; the following are more about promotion and operation skills:
Marketing focus:
1. title, description;
Intentionally or unintentionally mention the highlights of the product; at the same time put the links of independent stations and other platforms on the description; do not use a simple adjective to do keywords (such as: beauty, high quality, cheap); more is the function , use, characteristics, etc.);
2. Exposure;
After the video is uploaded, search advertisements can be carried out; with the reds, advertising (CPM), exposure, mutual chain formation, shared resource strategy for promotion, and promotion of exposure; while Youtube and other platforms unite to share each other to form a promotion closed loop. ;
When doing SNS, not only YouTube should be good at one platform, but also other platforms, forming mutual chains, sharing resources, and interacting in two ways;
3. Content production:
Download peers, watch a large number of people, and send a lot of videos to your own FB (please indicate that they are reprinting others, indicate the source and address to avoid copyright issues);

Open the YouTube homepage and enter video brochure SHINY in the search box. Click on the search button to see the short video about the video brochure produced by the SHINY brand. This is a good start for video marketing.

General principles of video marketing
1 Focus on the audience: What do viewers want to know (buyers demand)? What do we want to convey to the audience?
2 content is king: video must provide valuable information, so product display must highlight selling points and highlights
3 How to get started is very important: provide solutions; ask questions; introduce with stories; simply introduce yourself; go straight to the topic. To be able to get the audience’s interest in the first place.
4 The language is simple and colloquial: it is done in the same way as the audience, not too serious or too formal, and humorous videos are easy to get.
5 Call on the audience to act: show that they need their affirmation and suggestions, and actively appeal to the audience to like or comment, remind them to visit our store or purchase products through the link in the description box.
6 more views, more praise, more comments. Explain that this video is active and interactive.